Pin
Go from point A to point B.
Heetch Rebranding
with Jean-Christophe Denier
Task: artistic direction, logos iteration, animations, prints declinaisons.
Context
Between 2014 and 2015 the creation of companies dedicated to passenger transport increased by 85%. In France - and elsewhere - the development of services such as VTC (private pick-up service) has improved service for the customer.
As part of my first year at Hétic I wanted to do an internship as a product designer at Heetch who have established themselves on this market.
After experiencing a big change in there service by only offering professional drivers. Heetch wished to assert there new position on the market by renewing their brand image.
Fix
values
Community
Many drivers available.
Users
Looking for a transport.
Night
Available 7/7 days and all night.
Branding
unit
Set symbols
The first function is to create a homogeneous identity across borders so that users can in the blink of an eye associate graphic elements with the brand.
The second is to guide future designers who would perpetuate the image of Heetch. Once these graphic elements are defined they can be adapted to all media.
Red First
Used for background as mucj as possible to anchor our roots.
Black Italic
Used for punchlines and headlines to catch eye.
Gradient
Used in all the content and elements seen throughout all applications.
Minimal phone
Used on poster, video and social media material.
Minimal map
Used to express itinerary through all supports.
Geometric Shapes
Abstract content must be represented by minimal shapes.
Datas
82%
of the visitors are drivers
Confusion between the flow for the drivers and the flow for the passengers.
Put forward the driver flow without neglecting the passengers.
85%
of the visitors are on mobile
Privilege the comfort on mobile by proposing a mobile first interface.
Mobile First
Website
Heetch extend their service to several countries in which their offers differ.
We chose to develop the skeleton of the site with cards which allows a great modularity of the content without changing the form.